Tuesday, October 22, 2013

5 proven ways to waste advertising money

5 Proven Ways to Waste Advertising Money

It's difficult to reach your buisness goals if you don't have the right materials and/or the information to help your buisness reach the success it's capable of. These five helpful sugestions will boost your buisness to new levels.

Advertising, marketing, mistakes

1. Yo Yo Advertising
My friend Dottie can precisely predict her sales peaks and plummets accurately...and no, she's not into fortune telling. Experience has proven that March, April, and May will bring a lot of money to her account, while September and January will put her in the slumps

Sound familiar? Have you too been caught in the vicious cycle of high and low sales volumes? Why? Most of us tend to advertise heavily while things are slow - in a desperate attempt to get customers through the door, but back off when things are hopping.

If you're looking for an even-keeled market, develop a steady marketing plan. Steady advertising produces steady growth...and steadily climbing profits!

2. Single Shot Advertising
One shot ads, rarely get results. Most customers are just like you, they don't jump on the band wagon the first time it passes by. They often need to see your sales material several times before they actually make the move to walk through the doors.

Follow-ups are necessary for succe


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